Search Engine Optimisation (SEO) has two core components:
- On site Optimisation
- Off Site Optimisation
Most SEO companies will just focus on off site optimisation. However this is of no benefit to your business unless you have good on site optimisation.
Onsite optimisation ensuring the structure and key elements are set up correctly to allow maximum visibility in search engines. This starts off with keyword research to determine the best keywords to be used and optimised for. These Keywords then need to be used appropriately in various places including website copy, header text and meta tags. The internal site structure needs to set up correctly with good internally linking so users and search engines can navigate the site and rank the site for relevant keywords.
Off site optimisation is the area most search engine optimisation companies work on only. This is about getting relevant links to your website. It is important these are quality links from authority websites and not spammy links from spam farms. Poor quality links might give you a short term ranking boost but will do you harm in the long term and could get you “sand boxed” or banned from Google. Everything we do is within the terms of the search engines and “white hat”. It is not worth risking your business on “black” or ‘grey” hat techniques and is not something we do.
With search engine optimisation there are no guarantees. No one can guarantee you a number one position in Google. Our techniques will improve your rankings in the main search engines. This will take time. I would question any SEO company that does not manage your expectations about the time it takes for search engine optimisation to have a benefit. Officially Google says 6 months. We tend to find we see a benefit after a couple of months.
As well as optimising your website for the main search engines you should also consider optimising your Google My Business page. If you have not claimed your free Google page yet you must claim it now and optimise your Google My Business Page to rank for relevant search terms. Google lists three Google My Business Pages in the search results below their ads and above other organic search. The listings are also large and occupy a large piece of internet real estate. Google My Business pages can bring in a lot of extra leads and business.
As well as optimising you website for Google and Bing you should also look at optimising your videos on you tube, which is the second largest search engine.
Social media is another important internet asset to optimise. A lot of business searches are done on social media such as Facebook. Facebook also has a recommendation feature which can be very powerful in providing social proof for your business.
Once you have your optimisation nailed down you should think about buying paid traffic to generate more leads and sales.
Contact us today for a free consultation.