Retargeting Or Remarketing
Retargeting is used to bring back visitors to your website once they have left and not converted into a lead or a sale. It is a very powerful form of advertising and should be an integral part of any paid traffic strategy.
It works by placing a pixel or cookie on your customer’s computer when they visit your website. This is used to identify them and target them when they visit other target media.
The cost of retargeting (or remartketing) is a lot cheaper than targeting cold new traffic that do not know your business. You are targeting customers who have already visited your website and are interested in your services. These are “warm” leads with a higher chance of being turned into customers than “cold” traffic.
Retargeting can be done on many different platforms. The most common is Facebook and Google Adwords. Were you choose to retarget will depend on where your ideal customers spend time and hang out. This will be different for different businesses.
Facebook works well for a lot of consumer businesses we work with.
Facebook has some very powerful features which enable you to segment your website visitors into different audiences based on what pages they have visited on your website. You can then retarget these customers who are interested in your different products and services with different ads.
If you are not retargeting or remarketing you should be as you are losing business. Contact us today discuss how this can benefit your business.