Content Marketing

If you want to rank well in the search engines you need good content. This content needs to be highly relevant to your potential customers. You need to provide high quality content. It is not worth paying for cheap content that could be copied from someone else’s website. This will not rank in Google or read well for your customers and you will devalue your website and business.

Investing in good content is one of the most important areas of a digital marketing plan.

The content needs to be relevant to where the visitor is in the buying funnel:

 

  • Awareness – This when a visitors is discovering a problem or concern they have and is starting to look for information about solving that problem. This is often termed the “Top Of the Funnel.”

 

  • Evaluation – This is the stage the website visitor is evaluating and comparing possible solutions to their problem. This is often termed the “Middle of the Funnel”

 

  • Conversion – This is when a website visitor performs a desired out come. Which is often a sale or becoming a lead. This is known as the “Bottom of the Funnel.”

 

Your content should be designed to be relevant to your visitor and where they are in the sales funnel as well as leading the potential customer down through the funnel to the conversion at the bottom of the funnel.i..e. into a paying customer.

Content Marketing Funnel

  • 1. Top Of The Funnel

    Awareness – This when a visitors is discovering a problem or concern they have and is starting to look for information about solving that problem.

  • 2. Middle Of The Funnel

    Evaluation – This is the stage the website visitor is evaluating and comparing possible solutions to their problem.

  • 3. Bottom Of The Funnel

    Conversion – This is when a website visitor does a desired out come. Which is often a sale or becoming a lead.

UNFORTUNATELY NOT EVERYONE QUALIFIES TO WORK WITH THE ONLINE SALES CONSULTANCY

We would love to help all business but if you are looking for the cheapest online marketing company we are not the company to work with. We are also not the most expensive. We will not take short cuts and provide you with poor quality marketing services that have no benefit for you business. To do this properly, depending on the nature of your business, time and resources need to be invested into this.

 

However if you are willing to invest in your marketing and business. If your business is ready to handle more sales and leads. If you are willing to make some changes in your business contact us and let’s discuss your business and needs and we can see if we both feel we are a good fit for you.