Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) has two core components:

  • On site Optimisation
  • Off Site Optimisation

Most SEO companies will just focus on off site optimisation. However this is of no benefit to your business unless you have good on site optimisation.

Onsite optimisation ensuring the structure and key elements are set up correctly to allow maximum visibility in search engines. This starts off with keyword research to determine the best keywords to be used and optimised for. These Keywords then need to be used appropriately in various places including website copy, header text and meta tags. The internal site structure needs to set up correctly with good internally linking so users and search engines can navigate the site and rank the site for relevant keywords.

Off site optimisation is the area most search engine optimisation companies work on only. This is about getting relevant links to your website. It is important these are quality links from authority websites and not spammy links from spam farms. Poor quality links might give you a short term ranking boost but will do you harm in the long term and could get you “sand boxed” or banned from Google. Everything we do is within the terms of the search engines and “white hat”. It is not worth risking your business on “black” or ‘grey” hat techniques and is not something we do.

With search engine optimisation there are no guarantees. No one can guarantee you a number one position in Google. Our techniques will improve your rankings in the main search engines. This will take time. I would question any SEO company that does not manage your expectations about the time it takes for search engine optimisation to have a benefit. Officially Google says 6 months. We tend to find we see a benefit after a couple of months.

As well as optimising your website for the main search engines you should also consider optimising your Google My Business page. If you have not claimed your free Google page yet you must claim it now and optimise your Google My Business Page to rank for relevant search terms. Google lists three Google My Business Pages in the search results below their ads and above other organic search. The listings are also large and occupy a large piece of internet real estate. Google My Business pages can bring in a lot of extra leads and business.

As well as optimising you website for Google and Bing you should also look at optimising your videos on you tube, which is the second largest search engine.

Social media is another important internet asset to optimise. A lot of business searches are done on social media such as Facebook. Facebook also has a recommendation feature which can be very powerful in providing social proof for your business.

Once you have your optimisation nailed down you should think about buying paid traffic to generate more leads and sales.

Contact us today for a free consultation.

5 Basic Components Of A Strong SEO Strategy For Business

  • 1. Keyword Research

    How are your customers finding you and your competitors? What search volume is there for your keywords? How competitive are they to rank for?

  • 2. Using Keywords In Website Copy

    Write website copy including appropriate keywords.

  • 3. Using Keywords in Meta Tags

    Include your keywords in your heading and title meta tags.

  • 4. Website Structure and Internal Links

    Ensure your website has a structure that works well for user as well as search engines. Good use of internal links.

  • 5. Quality External Links

    Gather quality external links for high quality authority websites with content relevant to your business only.

UNFORTUNATELY NOT EVERYONE QUALIFIES TO WORK WITH THE ONLINE SALES CONSULTANCY

We would love to help all business but if you are looking for the cheapest online marketing company we are not the company to work with. We are also not the most expensive. We will not take short cuts and provide you with poor quality marketing services that have no benefit for you business. To do this properly, depending on the nature of your business, time and resources need to be invested into this.

 

However if you are willing to invest in your marketing and business. If your business is ready to handle more sales and leads. If you are willing to make some changes in your business contact us and let’s discuss your business and needs and we can see if we both feel we are a good fit for you.