“Email is the channel generating the highest ROI for marketers.”
(VentureBeat)
“For every $1 spent on email marketing, the average return on investment is $44.25.”
(ExactTarget)
“Email marketing yields an average 4,300% return on investment for businesses.”
(Direct Marketing Association)
If you are not email marketing you should be!
Email marketing can be used for:
- Acquisition
- Branding
- Traffic
- Engagement
- Direct Sales
- Referral
- Reactivation
- Retention
How many of these areas are you using email marketing for in your business?
There are three main types of email:
- Transactional
- Relational
- Promotional
1. Types of Transactional emails:
- Order confirmations
- Purchase receipts
- Shipping notifications
- Account creation
- Return confirmations
- Support ticket
- Password reminders
- Unsubscribe confirmation
“The average revenue per transactional email is 2x – 5x higher than standard bulk email.”
(Experian Email Benchmark Report)
2. Types of Relational emails
- New subscribers welcome
- Lead magnet delivery
- Newsletter / Blog article
- Webinar confirmation
- Surveys and review requests
- Social Updates
- Contest Announcements
- Referral Request
3. Types of promotional emails
- Promotional content
- New lead magnets
- Sale announcements
- New product release
- Webinar announcement
- Event announcement
- Trial offers
- Upgrade offers
You should be using the right mix of these email types to lead your customer through the sales funnel.
- Awareness – This when a visitor or potential customer is discovering a problem or concern they have and is starting to look for information about solving that problem. This is often termed the “Top Of the Funnel.”
- Evaluation – This is the stage the website visitor is evaluating and comparing possible solutions to their problem. This is often termed the “Middle of the Funnel”
- Conversion – This is when a website visitor performs a desired out come. Which is often a sale or becoming a lead. This is known as the “Bottom of the Funnel.”
Before you build a list you need to determine how you are going to monetize that lead. The money is only in the list when you have a functioning converting sales funnel that you will direct and guide your subscribers through.
If you would like to discuss how we can help you build a email marketing campaign contact us today to discuss your requirements.