Email Marketing

“Email is the channel generating the highest ROI for marketers.”

(VentureBeat)

“For every $1 spent on email marketing, the average return on investment is $44.25.”

(ExactTarget)

“Email marketing yields an average 4,300% return on investment for businesses.”

(Direct Marketing Association)

If you are not email marketing you should be!

Email marketing can be used for:

  • Acquisition
  • Branding
  • Traffic
  • Engagement
  • Direct Sales
  • Referral
  • Reactivation
  • Retention

How many of these areas are you using email marketing for in your business?

There are three main types of email:

  1. Transactional
  2. Relational
  3. Promotional

1. Types of Transactional emails:

  • Order confirmations
  • Purchase receipts
  • Shipping notifications
  • Account creation
  • Return confirmations
  • Support ticket
  • Password reminders
  • Unsubscribe confirmation

“The average revenue per transactional email is 2x – 5x higher than standard bulk email.”

(Experian Email Benchmark Report)

2. Types of Relational emails

  • New subscribers welcome
  • Lead magnet delivery
  • Newsletter / Blog article
  • Webinar confirmation
  • Surveys and review requests
  • Social Updates
  • Contest Announcements
  • Referral Request

3. Types of promotional emails

  • Promotional content
  • New lead magnets
  • Sale announcements
  • New product release
  • Webinar announcement
  • Event announcement
  • Trial offers
  • Upgrade offers

You should be using the right mix of these email types to lead your customer through the sales funnel.

 

  • Awareness – This when a visitor or potential customer is discovering a problem or concern they have and is starting to look for information about solving that problem. This is often termed the “Top Of the Funnel.”

 

  • Evaluation – This is the stage the website visitor is evaluating and comparing possible solutions to their problem. This is often termed the “Middle of the Funnel”

 

  • Conversion – This is when a website visitor performs a desired out come. Which is often a sale or becoming a lead. This is known as the “Bottom of the Funnel.”

 

Before you build a list you need to determine how you are going to monetize that lead. The money is only in the list when you have a functioning converting sales funnel that you will direct and guide your subscribers through.

If you would like to discuss how we can help you build a email marketing campaign contact us today to discuss your requirements.

UNFORTUNATELY NOT EVERYONE QUALIFIES TO WORK WITH THE ONLINE SALES CONSULTANCY

We would love to help all business but if you are looking for the cheapest online marketing company we are not the company to work with. We are also not the most expensive. We will not take short cuts and provide you with poor quality marketing services that have no benefit for you business. To do this properly, depending on the nature of your business, time and resources need to be invested into this.

 

However if you are willing to invest in your marketing and business. If your business is ready to handle more sales and leads. If you are willing to make some changes in your business contact us and let’s discuss your business and needs and we can see if we both feel we are a good fit for you.