Marketing Strategy

Search Engine Optimisation

On site and off site optimisation to increase the visibility of your website to your customers and the search engines.

Most SEO companies will just focus on off site optimisation. However this is of no benefit to your business unless you have good on site optimisation.

On site optimisation ensures the structure and key elements are set up correctly to allow maximum visibility in search engines. This starts off with keyword research to determine the best keywords to be used and optimised for.

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Pay Per Click

Paid Traffic - Pay Per Click

Traffic is unlimited (well almost)!

It is a myth there is not enough traffic. The challenge is to find the right highly targeted traffic.

Before investing in paid traffic we recommend you invest in making sure your website is converting well.

We don’t want you to spend a lot of money buying traffic from us if a very low percentage is converting into leads or sales because your website is not converting and performing.

If you website is optimised and converting well we can offer a range of different traffic channels.

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Social Media Marketing

Social media is no longer a nice extra it is essential for all businesses and brands. Social media is used to give your brand increased exposure and visibility, to engage and respond to existing and prospective customers and to drive more targeted traffic to your website.

When looking at a social media marketing strategy we look at four key areas that make up a comprehensive and fully rounded social media strategy. It is not all about selling on social media although that is important.

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Retargeting

Retargeting

Retargeting is used to bring back visitors to your website once they have left and not converted into a lead or a sale. It is a very powerful form of advertising and should be an integral part of any paid traffic strategy.

It works by placing a pixel or cookie on your customer’s computer. This is used to identify them and target them when they visit various target media.

The cost of retargeting (or remarketing) is a lot cheaper than targeting cold new traffic that do  not know your business. You are targeting customers who have already visited your website and are interested in your services. These are “warm” leads with a higher chance of being turned into customers than “cold” traffic.

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Search Engine Optimisation (SEO)

Outsourced Marketing

Have you considered outsourcing your marketing?

By outsourcing your marketing you will free up your valuable time to focus on the areas of your business that you can add the highest value.

By outsourcing your marketing to us you get the benefit of our marketing experience derived from a range of different industries.

We work as strategic partners with you to grow your business and develop and acquire more profitable customers.

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Website Design & Development

We design our websites to convert and not just to look good (although they do look good). We approach website design as marketers to generate leads and sales and not to win graphic design awards.

Our customer’s want websites that will make the phone ring!

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Amazon Seller Services

We have years of experience selling on Amazon (and other platforms) and can use that experience to provide a wide range of services for existing Amazon sellers or those thinking of selling on Amazon.

Amazon is the world’s largest online shopping search engine. If you sell consumer products you need to be selling on Amazon otherwise you are missing out on a massive market and a lot of sales.

We have a range of different services we can offer Amazon sellers depending on their requirements.

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Outsourced Marketing

Reputation Management

Reputation management is vital for the survival yet alone growth of any business today. Most consumers will research your company or products online before purchasing.

You need to be responding to comments and questions online about your business. You also need to be engaging with your customers online to get their views and feedback so that you can improve the service you offer.

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Pay Per Click

Content Marketing

If you want to rank well in the search engines you need good content. This content needs to be highly relevant to your potential customers. You need to provide high quality content. It is not worth paying for cheap content that could be copied from someone else’s website. This will not rank in Google or read well for your customers and you will devalue your website and business.

Investing in good content is one of the most important areas of a digital marketing plan.

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Search Engine Optimization

Email Marketing

“Email is the channel generating the highest ROI for marketers.”

(VentureBeat)

“For every $1 spent on email marketing, the average return on investment is $44.25.”

(ExactTarget)

“Email marketing yields an average 4,300% return on investment for businesses.”

(Direct Marketing Association)

If you are not email marketing you should be!

Email marketing can be used for:

  • Acquisition
  • Branding
  • Traffic
  • Engagement
  • Direct Sales
  • Referral
  • Reactivation
  • Retention

How many of these areas are you using email marketing for in your business?

There are three main types of email:

  1. Transactional
  2. Relational
  3. Promotional
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Contact us for a free Consultation