When buying a product a potential customer or visitor to your website goes through the following stages of the sales funnel:
- Top Of The Funnel – This is the awareness stage.When a potential customer is discovering a problem or concern they have and is starting to look for information about solving that problem.
- Middle Of The Funnel – This is the evaluation stage. At this point the website visitor is evaluating and comparing possible solutions to their problem.
- Bottom Of The Funnel – This is the conversion stage. When a website visitor takes a desired out come. Which is often a sale or becoming a lead.
We will work with you and make sure you have all of the element of a sales funnel in place. Making sure you are targeting your potential customers with the right information depending on were they are in the funnel and leading them through the funnel to a conversion.
To bring visitors back into the funnel and to your website once they have left we will look at using methods such as the very powerful technique of retargeting.
Contact us today to discuss how we can help you build out your sales funnel and generate more profitable online sales.